Baroody's history in the cosmetics business goes back to the early 1890's with the creation of Crème Ideal, a family owned brand. Today, Ideal is distributed by Baroody Bros & Co in over 25 Countries and Baroody Group S.A.L is their Sub-distributors in Lebanon.

Ever since the integration of the brand in the 1912 business identity, we constantly developed our cosmetics division, reaching today a wide range of products.